Trendslab

Trendslab17 INterDEPENDENCE

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Programa: Diseño de Servicios, Emprendimiento, Diseño de Negocios
Menú: Trendslab
Duración: 5 días - 20 horas
Nivel: Medio  Idioma: Inglés

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Una cucharada del curso: 

Para poder innovar y crear cosas nuevas, es necesario comprender y conocer  lo que esta sucediendo a nuestro alrededor y en el mundo. Cuáles son las últimas tendencias, porqué están presentes, y como se están comportando.Por ello nace nuestro Trendslab:

Un laboratorio de Tendencias, en el cual desarrollaremos análisis sobre temas de actualidad, explorando oportunidades de negocio basadas en las tendencias de diferentes industrias.

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Cocinado especialmente para:

Profesionales y empresas que deseen conocer las últimas tendencias, proyecciones a futuro y como estás afectan o benefician nuestros negocios.¡Buscamos a personas listas para cocinar tendencias con nosotros!

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Dirigido a: Profesionales independientes, Emprendedores, Directivos de empresas, Managers y Administradores con responsabilidad de equipos y solución de problemas, Responsables de departamento, Directores de Marketing, Directores de ventas, Jefes de Area, Supervisores y Personal vinculado al sector Gobierno, Industrial, Comercial o de Servicios.

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Take Away:

La receta perfecta para crear tu proyecto propio o dentro de la empresa en que trabajas. Sabrás cuales son tus puntos fuertes, y a mejorar. Identificarás tus habilidades de comunicación, residencia y capacidad emprendedora. Podrás identificar colaboradores y partners. Mmmm!

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Keywords: servicios, turismo, cultura, salud, servicios públicos, servicios bancarios, servicios profesionales, servicios de salud, servicios posventa, atención al cliente, diseño de servicios, service design.

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TRENDSLAB 2017 INterDEPENDENCE. BARCELONA. 
November 13 to 17th at Elisava Barcelona

Organised with the support of DesignThinkers Group Spain, Trends Observer, University of Lisbon, Trendwatching, DDB Latina and Tendencias.tv

(Spanish / English spoken) 

According to Webster’s dictionary  interdependence is the state of being dependent upon one another: mutual dependence interdependence of the two nations' economies.
It quotes: 
… a form of symbiosis, of close mutual interdependence of two species of organisms. —Marston Bates
… the deep psychological interdependence between ourselves and those we love. —Judith A. Savage

This course will provide you the tools for analysing trends and planning them in future scenarios. It also supports the development of innovative entrepreneurial projects from students at the masters program in Advanced Design Management Strategy and Entrepreneurship from Elisava..
In this 5 days lab, you will develop a trend-analysis lab carried out in order to identify and apply trends in three main sectors: Social trends, industry  trends, and product trends.  The focus of this year´s lab is around Interdependencies and how trends are a mixture of political, economic and cultural factors that as a whole determine a very intricate set of relations and dependencies between businesses and many other aspects of modern life.

Our Guest Speakers and facilitators:

-Nelson Pinheiro, Trends Observer & University of Lisbon
-Els Dragt, Fontys College Netherlands (TBC)
-Jorge Rodriguez, DesignThinkers Group Spain - Elisava
-Carla Montanè, MIDI Elisava
-Francesca Tur, Tendencias.TV
-Josep Monguet, MIDI Elisava  -UPC
-Maya Ninova, MIDI Elisava
-Juan Isaza, DDB Latina Miami
-Henry Mason, Trendwatching

 

FACTS & FIGURES

Venue: Elisava Barcelona University School for Design and Engineering

Dates: (English spoken) 5 day LAB.

Trainers: DT Spain, Fontys College, University of Lisbon

Participants: 38 MIDI Students 14 MaDE Students and  Appr. 15 externals

Ticket Price: 150€ 
Discounts: 10% off to Previous Trendslab Barcelona attendants., 20% to Elisava Students and Staff and Company groups above 3 participants. 
 

HOW WILL YOU LEARN?
Project Based Learning: 7 MaDE Master in Advanced Design Management Strategy and Entrepreneurship Business Projects will be the subject for applying methodologies and obtaining insights for opportunity scenarios.

WHAT WILL YOU LEARN?

You will learn the tools and criteria that will help you understand the world of trends and its logic and apply them directly into businesses. Likewise, your capacity for creating opportunity scenarios for the future of businesses, collections, products, or services will be developed. 
 

FOR WHOM?
Intended for business owners. entrepreneurs, Creative professionals, independent professionals, traders, journalists, communicators, researchers, marketing and social sciences professionals, architects, designers, and people who are interested in understanding the trends world.

PROGRAM OUTLINE CONTENTS AND STRUCTURE.

PART 1 > THEORYDay 1 Monday November 13th
17:00-19:00h: Discussion Panel Videostreamed, Jorge Rodriguez DesignThinkers Group Spain, Carla Montanè MIDI Elisava, Francesca Tur Tendencias.TV A brief introduction to the world and structure of trends
19:15- 20:00h Teams and Project Assignment 
20:00 - 21:15h  Juan Isaza - Strategic Planning / Social Media Vice President at DDB Latina. Exploring and Working with trends at DDB

 

PART 2 > LEARNING BY DOING - Project Based Learning
Day 2 Tuesday November 14th: 
17: 00- 21:00h Out in the streets, information gathering and trendboarding.  Carla Montanè MIDI Elisava

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Day 3 Wednesday November 15th: 
17:00-19:00h Online Hunting Internet and social networks. Maya Ninova, 19:15-21:15h Collective Intelligence, Josep Maria Monguet

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Day 4 Thursday November 16th 
17:00- 18:00h Zeitgeist & Storytelling of products & services. Nelson Pinheiro Trends Observer, U Lisboa
18:00h -19:00h Trends Driven Innovation Teleconference by Henry Mason Trend watching
19:15- 21:15h Scenario Building, analysis and application of trends to specific exercises. Foresight, Forecast. Nelson Pinheiro Trends Observer, Els Dragt Fontys College

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Day 5 Friday November 17th:
17:00- 19.00h Trends Driven  Innovation Proposal. Opportunities Scenario Creation Nelson Pinheiro Trends Observer, Els Dragt Fontys College.
19.30 - 21:00h  Presentation of an Innovation proposals based on trends. Nelson Pinheiro Trends Observer, Els Dragt Fontys College.
 

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