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Why business people should become designers

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As the world changes and companies become closer to consumers listening to their needs and establishing more fluent conversations, people in the business world need to adopt a creative mindset and combine analytical thinking with Design Thinking. Roger Martin, Dean of the Rotman School of Management at the University of Toronto, tells us how, enjoy

#business #designthinking #brand #RogerMartin #experiencedesign #systemsthinking

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